Applied AI, design & engineering
Software for work
that has to hold up.
We build websites, connect the tools you use and make software for the work in between. We agree what it needs to do, build it with you and hand it over with the files, access and documentation.
How a project is built
Six layers, built
from the brief up.
Each layer has an agreed job and a way to check it, so the next one has something solid to depend on.
Layer 01 / 06 The brief
Before handoff
Then a real task runs through every layer.
We test the software against the work it needs to do, and the evidence you need to trust it.
Passed 00 / 06
Handoff
Handed over whole.
Files, access, documentation and a clear owner. Where ongoing care is needed, we agree its scope with you.
- 01The brief
What it needs to do, who it’s for and how we’ll judge it. Agreed before we build.
- 02Evaluation
Acceptance criteria and examples from the real task, set up before there’s anything to pass.
- 03Systems & data
Connections to the tools you already use. Access, permissions and failure cases checked, not assumed.
- 04Applied AI
Only where interpreting information helps. Tested on your examples; uncertain results go to a person.
- 05Automations
Fewer copy-and-paste steps. Every workflow has a trigger, an owner and a way to handle exceptions.
- 06Interface
What people actually see and use. Clear content and accessible interactions, desktop to mobile.
We don’t need superintelligence. We need useful intelligence.
What we build
What needs to
work better?
Tell us what needs to change. We’ll help choose the right level of technology.
Websites & interfaces
Public sites, portals and product interfaces.
ExploreAutomations
Fewer copy-and-paste steps between your tools.
ExploreInternal software
Dashboards and project rooms built around real decisions.
ExploreApplied AI systems
AI tested on your examples, with uncertain results sent for review.
ExploreWays to begin
Start where
you are.
If you already know what you need, we can scope a build. If you are still deciding, we can start with a technical review or roadmap.
- 01
Technical decision review
From $1,000
Decide whether to build, buy or wait.
- 02
Systems roadmap
$5,000 – $10,000
Map the workflow, architecture, economics and risks.
- 03
Production build
$30,000 – $75,000
Built in two-week stages — you decide at each one whether to continue.
- 04
Care & stewardship
From $1,000 / month
Maintain, measure and improve a working system.
How builds run
Work is delivered in two-week stages. Each stage ends in working software, tested against criteria agreed up front. You decide at the end of each stage whether to continue — the commitment is one stage at a time, not the whole build.
How pricing works
Published prices are starting points. Scope decides where a build lands in the range — and we work that out with you before you commit to anything.
Who we work with
A clear problem matters more than a finished spec.
Bring a task that needs improving and someone who can help review the result.
Research & scientific teams
Reproducible workflows, evidence and review.
Business operations
Fewer manual handoffs and clearer decisions.
Delivery partners
Senior technical capacity for client work.
A good fit
A workflow that repeats, someone who owns the decision, and data you’re allowed to share with us. A small custom website can fit when it helps people take a useful next step, such as routing an enquiry to the right person.
Less of a fit
A one-off brochure site with no work beyond displaying information, or being hired by the hour as an extra set of hands. Work also tends to stall when nobody on your side can make the call. If you’re not sure where yours lands, ask anyway.
Tell us what
you’re working on.
A rough idea or a specific problem is a good place to start.
Start a project